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MARKETING | ADVERTISING | ANALYTICS

Government

Effective Solutions for Local and Federal Government Agencies

The power of online influence and digital marketing is crucial to success. Advanced ad targeting allows you to deliver your message to audiences one-on-one and the inherent flexibility allows you to adjust on the fly. Our firm has the expertise to effectively identify target audiences and deliver messages that get results.

A digital marketing strategy is important for government agencies for several reasons:

  1. Engagement: A digital marketing strategy allows government agencies to engage with the public and stakeholders in a more effective and efficient way. This can be especially important for agencies that need to communicate important information or services to the public.

  2. Transparency: A digital marketing strategy can help government agencies to be more transparent and accountable, by providing a platform for agencies to communicate their actions and decisions to the public.

  3. Cost-effective: Digital marketing can be more cost-effective than traditional forms of advertising, as it allows agencies to reach a large and targeted audience online.

  4. Measurable: Digital marketing efforts can be easily measured and tracked, allowing agencies to see what is working and make adjustments as needed.

  5. Accessibility: Digital marketing allows government agencies to make information and services more accessible to the public, by providing an online presence and using tactics such as social media and email marketing.

Overall, a digital marketing strategy is an important component of any government agency, as it allows agencies to communicate with and serve the public in a more effective and efficient way.

How We Work

JW Digital Group is a team of advertising consultants with the experience and skills to assist in marketing your campaign.

Responsive

Unlike the business world where there are months of planning and refining before execution, political advertising is condensed into a short timeframe. Ideas are developed and executed quickly and last minute changes are the norm. Campaigns need advertisers that they can trust to keep up.

Flexible

Political campaigns can be unpredictable. Carefully thought out plans are easily upset by bad press, surprise swings in sentiment, or a myriad of other obstacles. It’s important to employ an agile agency that can adapt to an ever changing landscape.

What We Offer

Our team can work with you to develop a full digital strategy or implement an existing plan. Some of the digital marketing services we provide include:

  • Email Marketing
  • Retargeting
  • Video Advertising
  • Display Advertising
  • Paid Search Advertising
  • Social Media Advertising
  • Native Advertising
  • Search Engine Optimization