Marketing Insights
Welcome to JW Digital Group’s Insights. Our aim here is straightforward – to share thoughts, insights, and practical guides on marketing across a wide array of topics and industries.
We focus on delivering clear, actionable content, whether you’re a seasoned marketer or just starting out. We’re committed to engaging in and driving meaningful conversations about the ever-evolving digital marketing landscape. We hope our shared knowledge will serve as a valuable tool for your success.
Alternative Tourism: Exploring 13 Lesser-Known but Fascinating Travel Niches
As they say in the wizarding world, “anything’s possible if you’ve got enough nerve,” which applies to the fascinating world of alternative tourism. What is
Writing a Captivating Hero Section for Your Landing Page: A Proven Framework for Increasing Conversions
Your landing page has less than 3 seconds to capture visitors’ attention. Let’s explore a framework for crafting captivating hero sections that engage your audience and encourage them to learn more about your brand.
Are you using AI in your marketing?
In a recent Reddit thread, marketers and content creators shared their experiences using AI tools in their marketing efforts. From generating content to optimizing copy and brainstorming ideas, AI has become integral to many marketers’ toolkits. Let’s take a closer look at some of the AI tools mentioned and how they are used in marketing.
Disillusionment in the Marketing Industry: Is Authenticity Possible?
Many new marketers enter the industry expecting to use their skills and creativity to impact society positively. However, as they begin to work in the industry, they may be disappointed by the extent of marketing’s pervasive nature and sometimes questionable tactics.
The Online Political Marketing Guide for New Campaign Managers and First-Time Political Candidates
In today’s fast-paced and interconnected world, digital marketing has become an essential tool for political campaigns to reach and engage with their target audience.
Boomer Busting: Why Generations Don’t Define Your Marketing
Generational stereotypes don’t have a place in effective marketing. It’s time to move away from these tired cliches and embrace a more nuanced approach to audience development.
No FOMO: Why Your Business Doesn’t Need to Be Everywhere on Social Media
In this chaotic world, there’s a pervasive myth that your business needs to be everywhere, all the time. But guess what? You don’t.
Digital Marketing for Cannabis: Identifying and Engaging 6 Key Audience Groups Online
When developing audience personas for the cannabis industry, it’s important to consider the diverse range of consumers who utilize cannabis products and their unique motivations for doing so.
Advantages and Disadvantages of Mobile Marketing
As consumers increasingly rely on their mobile devices for various activities, businesses have recognized the potential of mobile marketing to engage and convert potential customers.
