Generational stereotypes don’t have a place in effective marketing. It’s time to move away from these tired cliches and embrace a more nuanced approach to audience development.

In this chaotic world, there’s a pervasive myth that your business needs to be everywhere, all the time. But guess what? You don’t.

As consumers increasingly rely on their mobile devices for various activities, businesses have recognized the potential of mobile marketing to engage and convert potential customers.

Brands need to stay ahead of the curve and adopt new advertising strategies to reach their target audience. Connected TV is a valuable component for integrated marketing campaigns.